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This website dovergroup.com has the following in the web page, "You have worked hard to accumulate a certain amount of wealth." We analyzed that the website also stated " You also realize the importance of preserving those assets throughout your retirement and ultimately when money is passed to your heirs." It also stated " Proper planning at this stage in your life is critical. But youre not just like any other client. You have your own unique needs and considerations relating to your health, family, lifestyle and personal goals. Thats where we come in. Quite simply, we are passionate about what we do." The header had The Dover Group as the highest ranking search term. It was followed by financial planners, investment advisors, and insurance brokers which isn't as ranked as highly as The Dover Group. The next words they used was estate planners. The Dover Group was also included but might not be understood by search engines.